Author Archives: vlm

Brand Identity

My guest is Rich Harshaw today. Rich has displayed throughout his career the ability to be a Lead Gen Leader. His company Level 10 Contractor helps many contractors with their websites, seo, social media as well as their TV and radio campaigns. I have to come to find out what he is most known for, is helping companies uncover their Identity and then use that Identity to generate more leads and sales. Tune in to this episode for some direct action points to help with finding your companies Identity and how you can use it to create more leads.

Bob Explains What It takes to be ACQUIRABLE!

This is the SECOND time Bob Quillen has been a guest on the Lead Gen Leaders Podcast. What warrants his rapid return? Bob Quillen is a true Lead Gen Leader! He has been in the home improvement industry for 25 years. In this episode, we discuss what it takes to make your home improvement company worthy of acquisition. We discuss everything from leadership, hiring processes, culture, reviews, accountability and profit. When you get these things right, your company is ready to be sold. We will also go through the step by step process on what it looks like to sell your company. This episode is for any business owner looking to one day sell your company, but there are many tips that will serve anyone in a leadership position.

Building Leaders

Leadership is huge buzz word these days and my guest and I dive into what it takes to build leadership team around you. Jason Phillips is the owner of Phillips Home Improvements which has been in business since 1997. One of the things he realized over time is that you are only as good as the team around you. That discovery led him down the path to really uncover what it takes to develop leaders. Jason’s company was on the Inc’s 5000 list of fastest growing companies for 5 years straight. The company recently won the Torch award for ethics in business and Jason was named to the board of directors of the North Central Texas Better Business Bureau. Jason embodies what it takes to be a Lead Gen Leader. Tune into this episode to get many gold nuggets you can implement immediately to help your team.

Websites that Work

Chris Behan has been in the website development and paid search business for over 20 years. He is the founder and CEO of Socius Marketing – one of the largest website developers to focus on home remodeling. Socius has designed many of the websites for the top 50 remodelers in the US and won multiple prestigious awards for the sites they have created. When it comes to converting more leads through your website, Chris Behan is the Lead Gen Leader. Tune into this episode to get great tips on getting your website to produce more leads.

Philosophies that transcend sports and business.

Pat Burke is the first and only Irish-born player in the history of the NBA. Throughout the course of his playing career in college, Europe and the NBA, he won six championships! Pat Burke shares his wisdom regarding the differences between an average coach and a great coach!

As business owners or leaders within a business, we take on many roles. Above all, we are coaches. Tune in to hear the philosophies that transcend beyond sports into the business world. To hear more of Pat’s Burke’s wisdom, register for LEADCON 2021 in Orland where he will be speaking live!

5 Major Mistakes Contractors Are Making Today

Tony Hoty and I discuss the five MAJOR mistakes that we see contractors making right now and how to avoid them. We see these mistakes being made among many of our clients, regardless of how big or small. Tune in to this episode to learn how to steer clear of the major mistakes that may be costing you a minor fortune.

Long Lead Times

Jameka Spencer has spent the majority of her career running back end operations for American Exteriors, a quickly growing company that was acquired by a private equity company. That means she knows how to roll with the day to day punches a remodeling company can throw at you when in fast growth mode. We tackle one of the biggest issues today that companies are facing. That is long lead times and we discuss how to turn that frown upside down. We also discuss how when the back end of your business is running smoothly, that it can turn into more leads. Jameka is truly a Lead Gen leader, she is currently a consultant with me at Tony Hoty Training and Consulting. Tune into this episode to learn how getting the back end right can add to lead generation.

Ron Jumper Discusses TV Leads

Did the pandemic catch you flat footed? Tune into this episode to hear a Lead Gen Leader discuss how TV can work for you. Ron Jumper, CEO of Ron Sherman Advertising, has been involved with marketing for the home improvement industry since he was old enough to walk, simply put it is in his blood. With an unmatched depth of marketing knowledge, no one is better equipped to provide an intimate knowledge of TV advertising. He has a deep understanding of each local market in North America, and has the ability to engineer complex lead programs with the with the right media buy and the right creative to get you a cost effective Lead through TV.

Making Radio Work

Richard started out as a radio account executive and later moved to Kansas City as a sales manager for a radio station. During that time he learned what a powerful force radio could be in generating leads, and he saw how shockingly few people really understood how to use it. He started First Person Advertising in 2008 so he could put the knowledge that he had gained in his first 20 years to help his clients succeed in their marketing efforts.

Today he specializes in Home Improvement marketing and manages radio and television marketing campaigns in over 23 different markets as large as Houston, Tx, all the way down to Norfolk, Ne.

Technology and Home Improvement Lead Gen

Are you utilizing technology to qualify and get the best results for your leads? My guest Ruben Ugarte is a Lead Gen Leader, he tells the story of growing up in a family roofing business to moving on to becoming lead purchaser for a huge solar company where he bought thousands of leads a month and the tech he used to help them convert. In fact he loved the technology so much he made the move to becoming the sales director for that technology, Active prospect. Technology is becoming more and more relevant in the home improvement industry. Tune into this episode to hear about technology being used to convert the most leads and the best practices that go along with them.