Remodeling Industry News


Better Branding Does Not Equate to More Revenue

Better Branding Does Not Equate to More Revenue

Better branding does not equate to higher sales revenues. I see so many home improvement companies get sucked in by a good advertising rep, convincing them that branding is the […]

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Serve Not Sell Mentality – Creating Employee Buy In

Serve Not Sell Mentality - Creating Employee Buy In

Let’s look at creating employee buy in to the Serve Not Sell mentality. If you have followed me for any amount of time, you may be familiar with the saying […]

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Season of Change

The change of seasons might be an opportune time to implement a change of your own.   Summer’s gone. Vacations are over and outdoor activities begin winding down.  Kids all […]

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Marketer’s Paradigm

To help new hires and trainees with a clear understanding of the word paradigm, I often start out by asking a room full of bright eyed employees for the answer […]

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Maybe, Maybe Not!

What’s in a word? A big blow off, maybe… When home improvement marketers and sales people hear the word “yes” from a prospect, they know what to do. They move […]

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Get Smart! Revolutionize Your Lead Generation

Get Smart!   You could change your business in big ways just by using existing technology.   You need customers, and somehow, someway, you set out to find them. That, […]

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Remodeling Lead Generation Marketing Seminar, May 2010

Please join me for the annaul Lead & Marketing Seminar in Baltimore, Maryland on May 17th & 18th Certain to be jam packed with valuable information to help you achieve all […]

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2011 What’s “In Store”

Having a presence in a big box store like Home Depot, Sam’s Club, or even local retail chains like your neighborhood hardware store, have proven to be very viable lead sources for many remodeling […]

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Remodel Link

A team of the home remodeling industries greatest minds has teamed up to develop a new web-based lead management system that is designed to help manage your business from the […]

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