Remodeling Industry News


Episode 28 – Chris Behan

Chris Behan

Websites that Work Chris Behan has been in the website development and paid search business for over 20 years. He is the founder and CEO of Socius Marketing – one of the largest website developers to focus on home remodeling. Socius has designed many of the websites for the top 50 remodelers in the US […]

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Episode 22 – Ruben Ugarte

Ruben Ugarte

Technology and Home Improvement Lead Gen Are you utilizing technology to qualify and get the best results for your leads? My guest Ruben Ugarte is a Lead Gen Leader, he tells the story of growing up in a family roofing business to moving on to becoming lead purchaser for a huge solar company where he […]

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The Importance of Creating Goodwill While Canvassing

Creating Goodwill While Canvassing

“I can’t believe that someone would say these things!” This is what I thought to myself as I cringed in horror while reading the nasty review that my company had just received. All sorts of anger and contempt from a local resident who has never done business with our company. What is the source and logic […]

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Recruiting Marketers for Home Improvement Businesses

Recruiting Marketers for Home Improvement Businesses

How do I find marketers, door 2 door, event workers, call center agents? This is one of the most asked questions I get as a marketing consultant in the home improvement industry. There isn’t any one single thing that can make you a better recruiter for your company. The answer is it’s doing a lot […]

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A Pretty Girl With Braces – The Art of the Up-sell

Sometimes the up-sell is what make the project a success

Let’s look at why the up-sell is often more important to the customer than the sales agent. More than 25 years ago, I was canvassing door-to-door near an installation in progress in Columbus, Ohio. I stopped by the job-site to check on the progress, just as the crew was cleaning up. It was a vinyl […]

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Processes Should be Simple and Executable

Processes Should be Simple and Executable

Do you have some broken processes…. So let me guess you created more processes to fix your broken ones?….aaaahhhhhh! For those of us who love the crazy world of operations management, we know that it can often be viewed as juggling multiple glass balls in the air everyday! In the home remodeling industry, specifically operations […]

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Better Branding Does Not Equate to More Revenue

Better Branding Does Not Equate to More Revenue

Better branding does not equate to higher sales revenues. I see so many home improvement companies get sucked in by a good advertising rep, convincing them that branding is the key.  Now, I do believe that branding has a place but as a home improvement company, it is easy to brand yourself broke! I know […]

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Serve Not Sell Mentality – Creating Employee Buy In

Serve Not Sell Mentality - Creating Employee Buy In

Let’s look at creating employee buy in to the Serve Not Sell mentality. If you have followed me for any amount of time, you may be familiar with the saying around Tony Hoty Consulting- “Serve not sell” While anyone could gain an idea of what we mean, I want to explore another context that I […]

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Season of Change

The change of seasons might be an opportune time to implement a change of your own.   Summer’s gone. Vacations are over and outdoor activities begin winding down.  Kids all over the country are heading back to school, where they’ll be challenged by new concepts and ideas. New concepts and ideas are also essential to […]

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Marketer’s Paradigm

To help new hires and trainees with a clear understanding of the word paradigm, I often start out by asking a room full of bright eyed employees for the answer to a simple question. There is a cabin full of people in the middle of the forest, and they are all dead – how do […]

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