The biggest piece missing for most companies in terms of conversions, is not what you think it is. Contact rate? No. Setting same and next days? Nope.
EMOTIONAL PAIN POINTS. Human beings make decisions based on emotion. There is some sort of negative emotion or driving factor around their decision to submit a lead form, set an appointment with a canvasser, or sign up at the strawberry festival. We have to dive into what that is,and explore the methodology in getting the customer to WANT to appointment, instead of FORCING the appointment. This leads to increased conversions on fresh leads, and is the absolute #1 factor in conversions with old leads.
We are going to discuss need uncovering and the most effective and EXACT verbiage for your team to use. We will be discussing EVERY product line, so no matter what you sell, you will leave with exactly what your team needs to say to get to the customer’s true hot button. People don’t need a drill, they need a hole.
Attendees will Receive:
- Exact verbiage to utilize when setting appointments in any realm, for any product you sell. (Door to door, on the phone, special events, retail marketing)
- The secrets to keeping the conversation going
- The naughty words that cause the conversation to stop
- Want uncovering questions to utilize for projects that are more want focused
- 90-minute training session, with a 15-minute Q&A at the end.
- A recording of the event to replay for all your lead generation teams at your convenience.
