Author Archives: vlm

The fantastic 4 for the 4th quarter

Tony and I sit down and discuss 4 fantastic lead gen opportunities for the 4th quarter. Top coaches all agree that many games are won or lost in the 4th quarter. Success in the home remodeling industry isn’t much different. That is why this episode is dedicated to tips to help you finish strong in the 4th quarter of 2020.

Doing Direct Mail Right

JR Sedlack has a wealth of knowledge in the direct mail industry. He has directly served the home remodeling for over 20 years. If you do direct mail or are even thinking about it, this is the episode for you. Tune in to hear the ins and outs of creating a successful direct mail campaign.

Online Lead Gen with Live Chat

Bryan Klugh has over 20 years of knowledge pertaining to online Lead Gen. He is currently a managing partner at VisionLine Media where they manage over 700 websites and online lead gen for many home improvement companies nationally. We sit down and discuss the basics around live chat and form fills. Bryan give best practices to get the most out of these tools.

Culture and Cause Marketing, what that means for leads

Brian Gottlieb has had a major impact in my career as well as the home improvement industry. His approach to Culture and lead gen in his company Tundraland has really set the company apart from the competition. We discuss culture and cause marketing and what that means for recruiting marketers, lowering turnover and generating massive amounts of leads.

Creating ELITE teams

Megan’s career in home improvements goes back over 10 years. She got her start in the call center where she quickly moved up to call center manager. From there she continued to advance having the roles of marketing manager and now most recently the Director of sales and Marketing for a great Home improvement company in Michigan. She is also a consultant at Tony Hoty Training and Consulting.

Megan knows how to build great teams that consistently produce results. One of the ways she does that is by continued training and motivation. These ongoing monthly and quarterly training’s are known as Boot Camps. Tune into this episode to learn how to take your team to the elite level by creating fun and engaging ongoing training.

It’s All about INNOVATION

Joe has a vast understanding of the home remodeling industry spanning well over 20 years and going all the back to his dad being a tin man. He really understands what it takes to get products sold and that starts with marketing. The one thing you need to do to be a top marketing company is to INNOVATE. Joe is one the best when it comes to innovation which led him and his product Flex Screen to be featured on Shark Tank where he landed a deal with the Queen of QVC Lori Greiner Tune into this episode of Lead Gen Leaders to understand how to create a culture of growth and innovation and how to really separate your company from the competition.

Getting the basics right

Andy has a wealth of knowledge spanning 15 years in the remodeling industry. He has been a Face To Face Marketing Manager, Marketing Director, In Home Sales Person, Territory Product Sales Manager and most recently the Director of Sales Training at Associated Materials. He has seen the remodeling industry from all sides and is able to connect with home improvement companies across the country to see what works and what doesn’t in lead generation. This episode is all about the BASICS.

Doing MORE with LESS

Tony and Kyle sit down to discuss how the Brand Ambassador program works. Learn how companies are using just one marketer to produce over a million dollars a year in net business. This program hits the 4 R’s, Repeat, Referrals, Radius and Reviews. Tune in to learn how companies are truly doing more with less!

It’s All About DATA.

Tim has spent the last 25 years developing and refining (CRM) systems for contractors in the remodeling industry space. Tim and Kyle discuss the trends in data and what it was like during the peak of the pandemic and how the data is shifting as states open up. Tim brings a wealth of knowledge on what your data means for your business and best practices on how to utilize your data in your CRM to get the most sales and lowest possible lead cost.

Recruiting, answers to the biggest question we get.

Chris Williamson sits down with Kyle and discuss the process we use at Tony Hoty Consulting to find, recruit, interview and on board new employees. Listeners will leave this episode with a understanding on how to create and supercharge their recruiting process. We also discuss how now is one of the best times to recruit as the pandemic has opened up the ability to quickly find great people.