Maybe, Maybe Not!

What’s in a word? A big blow off, maybe… When home improvement marketers and sales people hear the word “yes” from a prospect, they know what to do. They move swiftly to convert that commitment in to an appointment or a sale. By the same token, when door-to-door canvassers, telemarketers, show and event staff, or sales […]

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Get Smart! Revolutionize Your Lead Generation

Get Smart!   You could change your business in big ways just by using existing technology.   You need customers, and somehow, someway, you set out to find them. That, the need for lead generation, will never change. What has changed, and a lot in the last few years, is hand-held technology. I mean specifically […]

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Remodeling Lead Generation Marketing Seminar, May 2010

Please join me for the annaul Lead & Marketing Seminar in Baltimore, Maryland on May 17th & 18th Certain to be jam packed with valuable information to help you achieve all of your goals in 2011 For details inquire within – Tony@TonyHoty.com Hope to see you there! Cheers, Tony

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2011 What’s “In Store”

Having a presence in a big box store like Home Depot, Sam’s Club, or even local retail chains like your neighborhood hardware store, have proven to be very viable lead sources for many remodeling contractors across the country. Not only do these relationships provide small businesses with a steady flow of leads, but they also give them an affiliation with a larger […]

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Closers Camp by Rick Grosso, February 2010

When: February 19-21, 2010 What: Rick Grosso’s Closers Camp Who: Rick Grosso & Tony Hoty Where: Pittsburgh, PA

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Internet Marketing Seminar – February, 2010

When: February 18, 2010 What: Seminar on Internet Marketing Who: Starmark Windows Where: Tropicana Hotel: Atlantic City, NJ

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Lead Handling Presentation

Gutter Helmet National Dealer Meeting January 27, 2010 Bonita Springs, Florida I am excited for the opportunity to work with Rodney Webb as we team up to present at the Gutter Helmet National Meeting this January.

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Proper Lead Classification

(As Published in Replacement Contractor Magazine) Before we can begin to improve our lead generation and lead handling practices, we need to understand the very basics. So our first step will be to understand how to properly classify or categorize leads. What do I mean by that you ask? Well as an industry, home remodeling […]

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Inbound Leads vs. Outbound Leads

(As Published in Replacement Contractor Magazine) Want more outbound leads? Here’s what you may be doing wrong. Think there’s no difference between inbound and outbound leads? Guess again. Inbound and outbound leads are right and left, he and she, top and bottom. All the difference that matters. Most companies that are successful at converting inbound […]

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No Shows Appointments

(As Published in Replacement Contractor Magazine) No Shows and so-called One Legs frustrate salespeople. But a sale is all in the way these homeowners are handled. Someone from your company set the appointment. Your salesperson knocks. Then, knocks again. No one’s home. Sound familiar? Here’s another scenario. Your salesperson knocks, expecting to meet with John […]

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