Make It a December to Remember

The holiday season can pose several additional factors that make the last month of the year an extremely difficult time to generate leads in the home remodeling industry.  So much so, that it can bring a frown to the faces of many who feel they are fighting an uphill battle to book appointments.  Let’s take […]

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Spooktacular Tips!

Boo! Day Light Savings time is less than a week away.  And for those door to door canvassers who will be knocking after sun down, the change can be a little scary.  There are numerous factors that can have a derogatory affect on performance this time of year, so let us address them one by […]

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Diversified or Crucified!

Just as a well balanced diet provides enough energy and nutrition for the optimal growth and development of a human being, so does a properly  equalized and diversified portfolio of lead generation lend to the stability and growth potential of a home improvement company.  When the human body is lacking certain vitamins and minerals as […]

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Season of Change

The change of seasons might be an opportune time to implement a change of your own.   Summer’s gone. Vacations are over and outdoor activities begin winding down.  Kids all over the country are heading back to school, where they’ll be challenged by new concepts and ideas. New concepts and ideas are also essential to […]

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Marketer’s Paradigm

To help new hires and trainees with a clear understanding of the word paradigm, I often start out by asking a room full of bright eyed employees for the answer to a simple question. There is a cabin full of people in the middle of the forest, and they are all dead – how do […]

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Maybe, Maybe Not!

What’s in a word? A big blow off, maybe… When home improvement marketers and sales people hear the word “yes” from a prospect, they know what to do. They move swiftly to convert that commitment in to an appointment or a sale. By the same token, when door-to-door canvassers, telemarketers, show and event staff, or sales […]

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Get Smart! Revolutionize Your Lead Generation

Get Smart!   You could change your business in big ways just by using existing technology.   You need customers, and somehow, someway, you set out to find them. That, the need for lead generation, will never change. What has changed, and a lot in the last few years, is hand-held technology. I mean specifically […]

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Remodeling Lead Generation Marketing Seminar, May 2010

Please join me for the annaul Lead & Marketing Seminar in Baltimore, Maryland on May 17th & 18th Certain to be jam packed with valuable information to help you achieve all of your goals in 2011 For details inquire within – Tony@TonyHoty.com Hope to see you there! Cheers, Tony

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2011 What’s “In Store”

Having a presence in a big box store like Home Depot, Sam’s Club, or even local retail chains like your neighborhood hardware store, have proven to be very viable lead sources for many remodeling contractors across the country. Not only do these relationships provide small businesses with a steady flow of leads, but they also give them an affiliation with a larger […]

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Closers Camp by Rick Grosso, February 2010

When: February 19-21, 2010 What: Rick Grosso’s Closers Camp Who: Rick Grosso & Tony Hoty Where: Pittsburgh, PA

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