Home Improvement Tips, Contractor Advice
The Importance of Creating Goodwill While Canvassing
“I can’t believe that someone would say these things!” This is what I thought to myself as I cringed in horror while reading the nasty review that my company had just […]
Read More....Recruiting Marketers for Home Improvement Businesses
How do I find marketers, door 2 door, event workers, call center agents? This is one of the most asked questions I get as a marketing consultant in the home […]
Read More....A Pretty Girl With Braces – The Art of the Up-sell
Let’s look at why the up-sell is often more important to the customer than the sales agent. More than 25 years ago, I was canvassing door-to-door near an installation in […]
Read More....Processes Should be Simple and Executable
Do you have some broken processes…. So let me guess you created more processes to fix your broken ones?….aaaahhhhhh! For those of us who love the crazy world of operations […]
Read More....Better Branding Does Not Equate to More Revenue
Better branding does not equate to higher sales revenues. I see so many home improvement companies get sucked in by a good advertising rep, convincing them that branding is the […]
Read More....Serve Not Sell Mentality – Creating Employee Buy In
Let’s look at creating employee buy in to the Serve Not Sell mentality. If you have followed me for any amount of time, you may be familiar with the saying […]
Read More....Make It a December to Remember
The holiday season can pose several additional factors that make the last month of the year an extremely difficult time to generate leads in the home remodeling industry. So much […]
Read More....Spooktacular Tips!
Boo! Day Light Savings time is less than a week away. And for those door to door canvassers who will be knocking after sun down, the change can be a […]
Read More....Diversified or Crucified!
Just as a well balanced diet provides enough energy and nutrition for the optimal growth and development of a human being, so does a properly equalized and diversified portfolio of […]
Read More....Proper Lead Classification
(As Published in Replacement Contractor Magazine) Before we can begin to improve our lead generation and lead handling practices, we need to understand the very basics. So our first step […]
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