Monthly Archives: December 2020
John Anglis is a LEAD GEN LEADER!
Why? He knows how to hold people accountable to achieving their goals! One of the biggest challenges that companies face when striving to reach their targets is accountability. How do you increase performance without decreasing morale. As a leader, you get the results that you allow.
The unfortunate part is when you allow people to under-perform regularly, that apathy translates to more and more poor performance over time. When analyzing the accountability spectrum, we see two extremes – no accountability whatsoever or suffocating micro management. Neither of these drastic scenarios are good for business. Tune into this episode of the LGL Podcast to hear how John Anglis has become an expert on accountability. In addition to building his own successful home improvement business, John coaches and trains others in the industry on how to become more profitable.
He accomplishes this by empowering managers to make decisions for themselves and grow through that process. His systems have ultimately given him the freedom to spend significantly less time working in his business and much more time working on it.
How do I find marketers, door 2 door, event workers, call center agents? This is one of the most asked questions I get as a marketing consultant in the home improvement industry.
There isn’t any one single thing that can make you a better recruiter for your company. The answer is it’s doing a lot of things consistently that will allow you to have great results and keep an endless flow of qualified candidates coming through your doors.
I just want to touch on one recruiting idea that I do not see many companies taking advantage of. That idea is presenting to high school and college classes. I was honored today to speak to 3 different classes. Those classes were combined shop classes at a high school. With COVID-19 and mostly virtual learning happening teachers are constantly trying to come up with enough speakers and information to fill class time and keep the students engaged.
Each of the 3 classes of about 30 students, 2 or 3 were open to explore the possibility of being a door to door canvasser. All it took was 3 hours of time and the ability to connect with just a few of the students.
One other point of meeting and presenting to college / high school students is to offer internships. Students every year are looking for companies that fit what they need for an internship to get the credits needed for graduating.
One of my favorite success stories Is that of a young lady that I met on campus that applied for an event assistant position. She was finishing up an associates degree In event planning and need the Internship. Fast forward a few years and she is now the marketing director for one of the divisions with that company.
When it comes to recruiting marketers, don’t be afraid to get outside the box and reach into your communities and add value to your schools. Once you start doing that the schools will allow you to do more and more like setting up your own career days and even have teachers recommending your company when they hear a student is looking for work.
Coach at Tony Hoty Training and consulting
Host of the Lead Gen Leaders Podcast
Listen Here > https://tonyhoty.com/podcast/
Growth and Lead Gen
TEN DEMOS IN A WEEK!!! That’s right, Jacob Hahn, the manager of the Brand Ambassador program for TightSeal Exteriors & Baths generated ten demonstrations in a single week by visiting recently completed installations, delivering a gift basket and following a proven process! Tune in to this episode of Lead Gen Leaders as I interview Jacob as well as the owner Kevin Kabaczinski to discuss their substantial growth and how they have focused on the fundamentals of Repeat Business, Referral Business, Radius Marketing around job sites and Online Reviews. They reveal countless golden nuggets from their growth journey and several powerful points!