Home Improvement Tips, Contractor Advice


Make It a December to Remember

The holiday season can pose several additional factors that make the last month of the year an extremely difficult time to generate leads in the home remodeling industry.  So much so, that it can bring a frown to the faces of many who feel they are fighting an uphill battle to book appointments.  Let’s take […]

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Spooktacular Tips!

Boo! Day Light Savings time is less than a week away.  And for those door to door canvassers who will be knocking after sun down, the change can be a little scary.  There are numerous factors that can have a derogatory affect on performance this time of year, so let us address them one by […]

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Diversified or Crucified!

Just as a well balanced diet provides enough energy and nutrition for the optimal growth and development of a human being, so does a properly  equalized and diversified portfolio of lead generation lend to the stability and growth potential of a home improvement company.  When the human body is lacking certain vitamins and minerals as […]

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Proper Lead Classification

(As Published in Replacement Contractor Magazine) Before we can begin to improve our lead generation and lead handling practices, we need to understand the very basics. So our first step will be to understand how to properly classify or categorize leads. What do I mean by that you ask? Well as an industry, home remodeling […]

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Inbound Leads vs. Outbound Leads

(As Published in Replacement Contractor Magazine) Want more outbound leads? Here’s what you may be doing wrong. Think there’s no difference between inbound and outbound leads? Guess again. Inbound and outbound leads are right and left, he and she, top and bottom. All the difference that matters. Most companies that are successful at converting inbound […]

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No Shows Appointments

(As Published in Replacement Contractor Magazine) No Shows and so-called One Legs frustrate salespeople. But a sale is all in the way these homeowners are handled. Someone from your company set the appointment. Your salesperson knocks. Then, knocks again. No one’s home. Sound familiar? Here’s another scenario. Your salesperson knocks, expecting to meet with John […]

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Lead Capture

(As Published in Replacement Contractor Magazine) If you receive my monthly news letter, then you already know the power of staying in front of your clients – that is probably what drove you to visit my website in the first place… Therefore you should be able to understand that capturing your prior customer emails and […]

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