Monthly Archives: December 2019

Name of Client: Quillen Bros.

Location of Client: Bryan, Ohio

Description of Client’s Business:
Quillen Bros is a replacement window contractor specializing in replacement windows and patio doors. The company generates approximately $5,000.000.00 in annual sales volume.

Client’s Issue:
Quillen Brothers was in search of methods for improving their online reputation by increasing the number of positive online reviews and social media presence. The company also had a need to generate additional leads in a cost effective manner.

Tony Hoty’s Solution to Problem
Tony implemented his proprietary customer care program by helping the company transition a current employee in to the role of Brand Ambassador. In this new position of Brand Ambassador the company representative traveled to recently completed projects to deliver gift baskets to customers. While visiting with these customers, the Brand Ambassador collected dozens upon dozens of photos and customer reviews. The Brand Ambassador also scheduled appointments for the sales staff to quote additional work. Furthermore, the Brand Ambassador elicited referrals to quote business for family, friends and neighbors. Lastly, the Brand Ambassador went door-to-door in tight proximity around the recent installations generating leads from other nearby homeowners. Tony would host “Plan & Review” sessions via phone and web conference in order to review metrics and discuss any challenges. Tony held the Brand Ambassador accountable to specific performance standards and coached on best practices.

Results of Implementing Tony’s Solution
The customer care program has been responsible for the collection of hundreds of positive customer reviews which is well documented on the company Facebook page. The revenue generated by the Brand Ambassador through repeat business, referral business, and radius marketing around job sites has translated to nearly a million dollars in annual sales.

Quote from Client:

“Tony’s assistance with his Brand Ambassador program was the million dollar concept I had been searching for…”
– Bob Quillen, CEO

Name of Client: Improvelt of Atlanta

Location of Client: Atlanta, GA

Description of Client’s Business:
Improvelt of Atlanta is an established roofing restoration contractor generating approximately $7,000,000.00 in annual sales volume.

Client Issue:
Improvelt of Atlanta had experienced minor success with door-to-door canvassing by periodically canvassing around job sites. The company wanted to develop a fully functional canvassing program to provide a consistent stream of lead flow, however the owners of the business were too busy with sales management and project management to accomplish this on their own.

Tony Hoty’s Solution:
Tony provided a comprehensive outline for developing an effective canvassing department. Tony began by recruiting and placing an experienced manager to lead this department. Tony traveled to Atlanta to coach and train this new manager once he began employment. Tony hosted regularly scheduled “Plan & Review” sessions via phone ad web conference in order to monitor metrics and hold this manager accountable. Tony made periodic return visits for ongoing training and made certain that his best practices were being executed at the highest level of proficiency.

Results of Implementing Tony’s Solution:
The Improvelt of Atlanta canvassing program generated over 1.5 million dollars in net installed sales within the first calendar year. The program is currently a multi-million dollar lead source for the company. To date, the program has generated over ten million in cumulative sales.

Quote from Client:

“Our door-to door canvassing program represents over 35% of the annual revenue for our company. We owe a great deal to Tony Hoty’s expertise as his program gave us a clear blue print for success!”
– Rodney Finglass, CEO

Name of Client: CareFree Home Pros

Location of Client: Hartford, CT

Description of Client’s Business:

CareFree Home Pros is an established bathroom remodeler generating approximately $6,500,000.00 in annual sales volume.

Client Issue:
CareFree had a variety of successful advertising campaigns that were producing consistent results. They also purchased leads through various lead aggregators such as HomeAdvisor. These sources although profitable, were effected by seasonality and other external factors which made the company somewhat vulnerable. Furthermore, additional forms of lead generation would be required in order to continue to grow the business.

Tony Hoty’s Solution to Problem:
Tony recommended that CareFree explore an additional form of outbound lead generation that would allow them to manufacture their own leads. This would create more balance in the manner which they generate leads and help them assume more control, particularly when seasonality, political campaigning and other external factors stifled their inbound lead sources. Tony suggested a retail marketing opportunity in a national big box retail store. Tony made on-site visits to train the marketing staff on how-to effectively generate leads inside the retail stores. In addition to employing various strategies for engaging retail store shoppers, Tony implemented his proprietary seven step process for scheduling qualified appointments.

Results of implementing Tony’s Solution:
After CareFree Home Pros fully implemented this retail store program, they generated nearly a million dollars in net sales volume within their first calendar year. To date CareFree has generated over 6 million dollars in cumulative sales from this lead source.

Quote from Client:

“Tony was instrumental in introducing our company to more outbound lead generation, particularly with respect to retail store marketing. His proven process helped accelerate our learning curve, so we could achieve profitable results right out of the gates!”
– John Anglis, President

Name of Client: All Weather Seal

Location of Client: Lowell, MI

Description of Client’s Business: All Weather Seal is a exterior home improvement contractor selling stone coated metal roofing, replacement windows and insulated vinyl siding. The company generates approximately $10,000.000.00 in annual sales volume.

Client’s Issue:
All Weather Seal had experienced considerable difficulty achieving a healthy return on investment with all forms of inbound lead generation through a variety of advertising channels. However, the company had experienced success with their door-to-door canvassing program, so they were searching for an additional lead source from which they could manufacture leads through direct-contact with the consumer.

Tony Hoty’s Solution to Problem
Tony provided a comprehensive outline for developing an effective event marketing department. Tony began by recruiting and placing an experienced manager to the lead this new event marketing program. Tony traveled to Lowell, Michigan to coach and train this new manager once she began employment. Tony returned regularly to lead by example at at home shows, expos, fairs, festivals and other live events. Tony also scheduled “Plan & Review” sessions via phone and web conference in order to review metrics remotely and held this department accountable to various standards and results. Tony provide a great deal of ongoing support for ongoing training and upholding best practices.

Results of Implementing Tony’s Solution
The event marketing department at All-Weather Seal has grown to become the largest source of sales revenue for the organization. Within the first year, the company had generated over one million dollars in sales volume and has grown the department to consistently produce over five million dollars in annual sales.

Quote from Client:

“I originally contacted Tony to help our company develop a door-to-door canvassing program. Once he successfully accomplished that task, we engaged him to help us develop the event marketing department. These two programs are the equivalent to the heart and soul of our business!”
– Scott McDowell, Owner

Name of Client: Southwest Exteriors

Location of Client: San Antonio, TX

Description of Client’s Business: Southwest Exteriors is an established replacement window and siding contractor generating approximately $10,000,000.00 in annual sales volume. (2013 – 2014)

Client’s Issue: Southwest Exteriors had participated in various home shows and other live events to exhibit products and generate leads. The results from these events were not providing an adequate return on investment. The company had one medium sized booth space and exhibited its products in typical fashion consistent with all other vendors present at the show. The sales team staffed the exhibit which caused an issue of over-qualification reducing the number of potential appointments.

Tony Hoty’s Solution to Problem
Tony visited with Southwest and introduced a variety of strategic methods for increasing booth traffic which included multiple booth locations, additional exposure through sponsorship, as well various attraction devices designed to drive consumers to their booth space. Furthermore, Tony suggested the removal of the in-home sales staff as the employees responsible for working the home show. The sales team was replaced by event marketers that were trained specifically to execute the home show strategy and schedule firm appointments with his proprietary seven step process.

Results of Implementing Tony’s Solution
After implementing Tony’s recommendations at the San Antonio Spring Home & Garden show held at the Alamodome, Southwest increased their sales from $30,000 to $318,000. That is an increase of over ten times the previous year!

Quote from Client:

“Tony has very valuable experience in home show and event marketing that helped us get up to speed quickly. As a result, we are now seeing a significant improvement in the ROI (return on investment) we need to justify these costly and competitive endeavors.
– Scott Barr, CEO